The Zonda Group
Independent private aviation advisory
You are quoted a price for a charter flight. Nothing tells you whether that price is fair.

We review what you have paid for charter, compare it against current operator rates for the same route and aircraft, and tell you where the difference sits.

We do not book flights and we hold no interest in any aircraft. Our fee comes from the client and nowhere else.

The problem

Charter prices are not published, and most advice is paid for by the operator.

Charter prices are not published. An operator sets a rate, a broker adds a margin, and the client sees one number on an invoice. There is no public reference to check it against.

Most people advising on charter earn a share of what you spend. The higher the price you accept, the more they are paid.

What we do not do

We do not broker flights and we hold no interest in any aircraft. We are paid a fixed fee by the client.

What we do

We benchmark your charter spend route by route, review your contracts and programme terms, and report where you are paying above market.

What we need from you

A summary of recent flights and invoices. No access to internal systems. Everything is handled in confidence.

Services

Spend Diagnostic

A review of your recent charter bookings, benchmarked against current operator rates for the same routes and aircraft. You receive a written report setting out what you paid, what the market rate was, and the difference on each flight.

  • No fee
  • Delivered within 7 business days of receiving your booking records
  • No obligation to continue afterwards

Zonda Advisory

An ongoing arrangement for clients who charter regularly. Each quote is benchmarked before you accept it, with a recommendation on whether to take it, negotiate, or look elsewhere. A monthly report tracks spend against market rates.

  • Priced against your annual charter spend. Fee scale below
  • Three-month minimum, then cancel at any time
  • We do not source or book flights

Fleet Strategy

For clients flying enough that ownership, fractional shares, or a jet card may cost less than chartering on demand. We model the options and set out the costs of each.

  • Available to existing Advisory clients
  • Priced on application
Advisory fees

Advisory is priced against what you fly.

Broker margin on the underlying operator price runs to 16 per cent among intermediaries who publish their fee, and higher where they do not. Our fee is set as a share of that, so most of what we recover stays with you.

Annual charter spend Fee Share of spend
Up to GBP 750,000GBP 2,000 per month3.2%
GBP 750,000 to GBP 2mGBP 3,500 per month2.8%
Above GBP 2mGBP 5,000 per month2.4%

The diagnostic determines which tier applies. If your spend does not support a tier, we will tell you.

Process
01

Conversation

Fifteen minutes to understand your routes, how often you fly, the aircraft you use, and your current broker arrangement.

02

Records

You send a summary of recent flights and invoices. We do not need access to any internal system.

03

Benchmarking

We source comparable operator pricing for each route, accounting for aircraft category, passenger count, positioning and surcharges.

04

Report

You receive a written report showing what you paid, the market rate, and the difference on each flight. We go through it with you by call or in person.

Request the free diagnostic

Tell us what you flew. We will tell you what it should have cost.

Six questions to start. We reply within one business day.

Book a call
Calendly, 15 minutes
Office
3rd Floor, 86-90 Paul Street
London EC2A 4NE

Your information is used to prepare the diagnostic and for nothing else.